Imitation is the sincerest form of flattery...right?

There's been quite a hubbub in the Bleach fan community today over Incarnate, a comic book created by Nick Simmons (Gene Simmons' son). There's more than a striking resemblance between his comic and Bleach. There are some similarities to other manga, but Bleach seems to be the biggest victim. Here's a sample:

And there's much much more.
I remember seeing a preview of Incarnate several months ago, and while it wasn't that good, there was a definite Bleach and Hellsing influence. But at that point it stopped at "influence." Things have changed since then, it seems. While the story originated at the Gamefaqs forum, the epicenter seems to be at the LJ community, Bleachness, where comparison images kept coming in throughout the day. Also, for anyone following the Viz release, be warned there are spoilers for volumes that have yet to be released.

Viz has been notified, and apparently Kubo himself tweeted about all the American fans that were telling him about a "manga imitating Bleach." From the translated tweets I read, he seems less outraged, and more bemused.

It's a pretty messed up thing to do on many levels, but it's also plain ridiculous how it's SO obvious. If you're gonna do it, try a bit harder to cover your tracks or something! Murmurs of "he only has a comic book because of his dad" were bound to happen (like I said, his art wasn't that great), and now those murmurs have become shouts. A lot of fans are also mad because their are so many aspiring artists out there, and to them this is just a slap in the face. Why do something like this with a comic? I would think coming up with the shots and poses would be the fun of getting to do comics. What the heck?